ARTFORUM MAGAZINE REBRAND
Artforum is a monthly magazine that covers contemporary art and culture. The project is about developing a strategy to rebrand and redesign the magazine to better serve its audience. The mission is to rebrand and redesign the Artforum magazine as the premier source of contemporary art discourse and criticism. The aim is to provide an inclusive platform for diverse voices in the art world and to showcase the most thought-provoking and relevant works and ideas of our time.
Artforum is a monthly magazine that covers contemporary art and culture. The project is about developing a strategy to rebrand and redesign the magazine to better serve its audience. The mission is to rebrand and redesign the Artforum magazine as the premier source of contemporary art discourse and criticism. The aim is to provide an inclusive platform for diverse voices in the art world and to showcase the most thought-provoking and relevant works and ideas of our time.
Magazine Rebrand
Editorial Development
Book Design
LOGO ANIMATION︎︎︎
The letter O within the word "forum" serves as a symbol representing a visual portal or window that opens to the ideas and contents within the magazine.
The letter O within the word "forum" serves as a symbol representing a visual portal or window that opens to the ideas and contents within the magazine.
In the relaunch issue of Artforum magazine, the theme "Dreamscape" takes center stage, exploring surrealism, light, and senses through featured artists whose work embodies these concepts.
EDITORIAL DEVELOPMENT︎︎︎
My aim was to immerse readers in a world filled with surreal, fantastical, and abstract elements, showcasing the exciting blend of reality and imagination in contemporary art. To enhance the dreamy experience, I utilized specific design methodologies, like initially blurring artwork images and revealing them gradually. Additionally, I seamlessly integrated moments from articles into transitions, creating a captivating and immersive journey. The ultimate goal was to evoke a sense of being lost in a mysterious and undefined dreamscape, providing readers with a unique and inspiring artistic exploration.
My aim was to immerse readers in a world filled with surreal, fantastical, and abstract elements, showcasing the exciting blend of reality and imagination in contemporary art. To enhance the dreamy experience, I utilized specific design methodologies, like initially blurring artwork images and revealing them gradually. Additionally, I seamlessly integrated moments from articles into transitions, creating a captivating and immersive journey. The ultimate goal was to evoke a sense of being lost in a mysterious and undefined dreamscape, providing readers with a unique and inspiring artistic exploration.
MACRO & MICRO POSTER︎︎︎
Three macro posters strategically use the letter 'O' from 'forum' as a symbol to emphasize the logo concept and enhance the tagline topic. Micro posters reference magazine spreads and techniques with consistent visuals.
Three macro posters strategically use the letter 'O' from 'forum' as a symbol to emphasize the logo concept and enhance the tagline topic. Micro posters reference magazine spreads and techniques with consistent visuals.
SOCIAL MEDIA︎︎︎
POST CARDS︎︎︎